Netflix Essay Example | Topics and Well Written Essays - 750 words - 1

Netflix - Essay Example characteristics of the target market that would become a basis of market segment are demographics which is the physical characteristic of the market, psychographics which is the psycho-cultural characteristic of the market, geographics or the physical and political delineation of the market and purchase behavior or buying patterns of target market. In the case of Netflix, it would be necessary first to define its product and service to effectively segment its market. At present, Netflix is an online video store that caters its customers with a wide array of video collections through video download, online streaming or door to door delivery. In the future, it is envisaged that Netflix will converge from a merely internet base video provider to include a traditional TV broadcasting company. The array of their services will then widened that would include not just video titles but also TV shows. The mobile and handheld movie industry is also expected to be entered into by Netflix. In short, Netflix would be â€Å"becoming like them in doing some originals and they are becoming more like us in creating an on-demand interface like HBO Go" which allows viewers to watch channels on the Web and on mobile and tabulate devices† (Coyle, 2012). Having defined the products and services Netflix today and the future, its target market are those movie viewers which has internet connection and handheld devices. In the future, the TV viewing public will also become their target market. Netflix primary serves the consumer market or those who watch movies (and in the future TV shows) for leisure. In particular, Netflix caters to the movie watching customers by having an extensive movie title collection it can offer to the customers either by video streaming, download or door to door delivery. The manner which Netflix’s products will be delivered to its customers will likely to change as more and more consumers are having internet connection at an increasing speed making