Corporate Strategy Essay Example | Topics and Well Written Essays - 2500 words - 2

Corporate Strategy - Essay Example.W.O.T analysis shows the internal strengths and weaknesses of the company and the outside(a) opportunities and threats in conjunction to the environment in which the company operates (Stimpson Peter,Farquharson Alastair, 2010). Primarily, Dyson Private Ltd.s main internal strengths of are its gentlemans gentleman resource of the company, which consists of highly professional fleet of engineers and scientists including Sir James Dyson himself. Secondly, the company has an edge as a expiration of the cost saving which was achieved when the operations such as an introduction of a manufacturing assemblies being established in Malaysia, most significant strength of the company lies with the quality of products it offers to its customers. On the contrary, the weaknesses associated with Dyson Pvt. Ltd. are the remoteness of its operation in Malaysia that is the cost of transport incurred and the communication problems in Malaysian corporate culture rest ricting effective communication. Moreover, the external factors resulting in future opportunities and hence success for the company is the potential of customers in the global market for its burnished products, similarly the continuous research and development of new prototypes and designs. External threat for Dyson Private Limited is generally the competition from the home country and foreign countries, the main competitors for Dyson vacuum cleaners are Kerstar (Kerstar, 2014), which also equal Dyson Co provides a large range of vacuum cleaners with alternative variations, such as juiceless vacuum cleaners, wet and dry dwarf vacuum cleaners, industrial vacuum cleaners, carpet vacuum cleaners and others. However, Kerstars pricing strategy is penetration pricing strategy, as per renowned UK ranker website (Brandes, Werner, 2014), Dyson Pvt. Ltd. ranks number 1, and for this reason, Kerstar uses this pricing strategy. another(prenominal) major competitor confronted by Dyson Priva te Limited is the Big brutal Co (Big Brute, 2004). Big Brute Co. offers a wide